Public Speaking
You never get a second chance to make a first impression

You never get a chance to make a first impression can be seen as a daunting task and enough to make anyone nervous. But some simple well rehearsed techniques can quickly dispel all those fears; you just need to know them.

Trust and Respect spring from Warmth and Competence.

Before any person stands up to speak to change and influence their audience, the audience must first let them in.

Amy Cuddy, research psychologist at Harvard University, has shown that those first few seconds of an audience’s impression is formed from their assessment of two factors:

Warmth and Competence

According to Cuddy, warmth then generates trust and competence then generates respect.

Now this sounds a tough order but in many ways we already do this. Warmth is perhaps a quality we express in other areas of our lives.


Remember how we feel when you meet someone for the second time and they have remembered our name? Now that person has probably made a conscious effort to do this and just look at the affect it has on you.


So, once we have established warmth, Cuddy, our academic goes even further to suggest, people only evaluate competence once trust has been established.




In other words, without trust we don’t care how competent you are!


So, in non academic ordinary speech, it’s so important how we start a talk, a speech before we continue with the rest of the presentation!


Phil Croskin guides his clients carefully through the first impression door into the main event as it were. The main event well...that’s another story.


“You never get a second chance to make a good first impression”